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TPS Printing Blog

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9 Innovative Fold Styles for Brochures

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. Brochures offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. With fierce competition in the market, it’s crucial to make your print designs stand out and captivate attention. […]
Roll Labels Vs. Stickers

Roll Labels and Stickers – What’s The Difference?

🎓 A quick start guide to which one your project needs.  
choosing the right envelope

Choosing the Right Envelope for Every Occasion

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Creating a direct mail plan for […]
Grateful at Thanksgiving

25 Thankfulness Quotes for Expressing Gratitude This Thanksgiving Season

Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. Embracing gratefulness helps in the workplace, too. Research has proven that employees who have had gratitude expressed to them […]
envelopes how to use them

Interesting Envelopes: How to Use Them to Increase Your ROI

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox. An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI). Stand Out from the Competition and Increase Your ROI with Interesting Envelopes Here […]

3 Marketing Books Every Small Business Owner Should Read

In the world of marketing, it’s essential to capture your audience’s attention and convey your message effectively. These books serve as valuable resources, helping to craft compelling narratives, integrate powerful strategies, and create remarkable content that resonates with your customers. Essential Marketing Books for Small Business Owners Want to recharge creativity or get an inexpensive […]

6 Principles of Marketing Persuasion

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly. Let’s take […]

5 Benefits of Having an Up-to-Date Mailing List

Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an up-to-date mailing list to motivate you to make this one […]

Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing

As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” […]

Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away from the mistakes of others.  See any you need to fix in your marketing? Don’t complicate. Not every marketing communication needs to provide a lot of detail. When you’ve got […]

4 Things Direct Mail Does That Email Can’t

As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do. Bypassing opt-ins: Unlike email, direct mail doesn’t require […]

Four Specialty Treatments to Add “Wow” to Your Packaging

When it comes to packaging, a variety of unique paper treatments can be used to enhance your design, protect it from damage, and make it stand out on the retail shelf. Let’s take a look at four options that should be in any packaging designer’s toolbox. Lamination. Have a package that is likely to get […]

Unleashing the Power of Top-of-Mind Awareness

In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also […]

Avoid the USPS’s Top Mailing Mistake

In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure to meet minimum mailing dimensions is the number one mailing […]

10 Items for Your Pre-Design Packaging Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the […]
go green environment business

Do Environmental Concerns Impact Buying Behavior?

Whether it’s concern about synthetic materials, wasteful packaging, or carbon pollution, consumers are increasingly eyeing products that are manufactured and packaged sustainably. But does this concern translate into changes in shopping behavior? A recent survey decided to find out. The answer is yes, but not necessarily in ways that you might expect. Let’s look at […]
Case Study - Health and Beauty

Case Study – Custom Packaging – First & Luxe Spa Product Line

Elegant Custom Product Boxes by TPS Printing Get Rave Reviews for First & Luxe Startup Spa Product Line. Alisha Schnakenberg Founder and President BACKGROUND First & Luxe is a startup online company featuring its signature luxury spa product line targeted primarily to professional women in suburban and city areas, and who indulge in luxurious personal […]

Videos – Hot Off The Press

View Videos of TPS Printing’s New Products, Equipment, and Innovations. Watch it Now!AWESOME FOIL EFFECT Gold Foil Printing Alternative It is an open secret that foil stamping adds pizzazz to your product packaging and makes your brand stand out. But foil stamping is expensive.  The good news is that there is another way to add […]
authentic voice & marketing

The Marketing Importance of an Authentic Voice

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are […]

Envelope or Postcard? Which Format Works Best?

You’re sitting down to create your next direct mail campaign. Should you use an envelope or a postcard? Let’s look at some of the pros and cons of both formats. Why an Envelope? Envelopes cost more to produce and mail than postcards do. Lead times are generally longer, too. But there are some significant benefits. […]
pizza box example

Frozen Pizza Packaging: More Than a Simple Box

Did you know that Americans eat a whopping 3 billion pizzas per year? That’s an average of 40 pizzas per person! Depending on which list you use, pizza is the fifth or sixth most popular food in America. If you sell frozen pizza, this doesn’t come as a surprise to you. You know all about […]
buyer personas

Want the Ticket to Converting Higher End Buyers? Try Personas

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach. Let’s say you are a pediatric dentist. Most of your patients are at least two […]
QR Codes and Print Marketing

QR Codes Are Everywhere & A Great Marketing Tool!

The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing tool, making it more straightforward for customers to gain information, access coupons, and […]

Are Reuse and Refill Packaging Options for You?

Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard in packaging, right-sizing packaging to eliminate unnecessary bulk and switching to self-mailers to eliminate the outer envelope or EDDM postcards. Another way to approach sustainability in packaging is by introducing a “reuse and refill” […]

Using Packaging as a Marketing Tool

Packaging is an often overlooked, yet powerful marketing tool that can help your products stand out and create competitive differentiation. When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should […]

Taking Your Product To Market

Product Development and Packaging Considerations Good Packaging and Labeling Decisions Can Save You Big Later There are a million things to think about when you’re taking your product to market. You have to worry about the manufacturing process, shipping, and logistics – just to name a few! It can be daunting trying to figure it […]
marketing data tips

5 Tips for Data You Can Trust

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right. Clean and update your data. When was the last time you ran your database through a mailing list cleansing and […]
leadership in marketing

During Times of Uncertainty, Market Like a Leader

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be […]

Make Your Trade Show Exhibit Successful

Confidently introduce your one-of-a-kind business with Custom Trade Show Displays & Booth Essentials. Download Your Trade Show Catalog DOWNLOAD CATALOG Small Local Events or Large Trade Shows can play a big role in growing your business and brand awareness. Trade show venues are proven to be an amazing resource to generate new business leads, develop […]

5 Questions to Ask Before Choosing a Product Box For Your Brand

1. Just what is a custom product box? A custom printed box is a sharp way to put your product on display and be noticed. Hello, it’s me! It’s the first words you get to say to your new customer. Your custom product box communicates your brand… instantly. With just-the-right colors… inviting typography… bundled with […]

What are the Top 7 Sticking Points When It Comes to Healthcare Packaging?

Packaging is Your Brand’s First Connection with the Customer The healthcare and wellness brands that achieve success know how to market to their customer and deliver a top-notch product that meets the customer’s healthcare needs.  In addition to developing an array of amazing products, the company has learned how to connect with the customer, gain […]

Have You Heard of Sleeking? It’s Digital Foil that Makes Your Brand Pop!

Gold Foil Printing Alternative It is an open secret that foil stamping adds pizzazz to your product packaging and makes your brand stand out. But foil stamping is expensive.  The good news is that there is another way to add classy foil to your brand materials and be friendly to your budget, too! How? With […]

Accuracy in Printing Your Instructions for Use (IFUs) is Critical

The Instructions for Use (IFU) printed information is anything but routine. The Federal Drug Administration (FDA) considers the detailed Instructions for Use (IFU) to be a kind of FDA-approved patient labeling for medicines that have comprehensive or intricate instructions, short or long, or are in different languages. You Can Trust TPS Printing for Quick and Accurate […]

6 Questions to Ask When Outsourcing Roll Label Printing – Quick Start Guide.

Today’s Private Label Company, Contract Manufacturer, and Consumer Packaged Good Brand (CPG) find that they are focusing more and more on the marketing and distribution aspects of the business. These companies are looking to vendors who are the experts in their business sector such as product development and supply chain management. As a result, manufacturing […]

How to Get the Most Out of Roll Labels for Manufacturing Your Nutraceutical or Pharmaceutical Products

Are you looking for Pharmaceutical labels or Vitamin bottle labels that stand out and are compliant? Roll labels are an excellent turnkey solution that can be customized to your specifications. What are Roll Labels? Roll labels are produced on a continuing liner. The labels are typically wrapped around a spool so that they can be […]
Cartoon Woman With WOW

5 Reasons Why Print Marketing Still Pops

With the buzz around social media marketing, leveraging influencers, and digital retargeting ads, has print marketing lost its luster? Smart marketers know that just as there are millions of individuals in the U.S., there are hundreds of ways to reach them. As more people flock to the internet to shop, do their taxes, and connect […]
Yellow Mailbox Opened With Mail

5-Point Checklist for Clean Mailing Lists

Your direct mail campaign is only as good as your mailing list. In order to achieve maximum results, your mailing list has to be “clean.” What does that mean? Clean? Here’s a quick checklist to help. 1. CASS Certification The process whereby the deliverability and validity of a physical mailing address can be verified is […]
Computer Keyword Key With Printing on It

Does 1:1 Marketing Really Make a Difference?

You’ve probably been hearing a lot lately about variable data printing or print personalization as efforts to raise ROI and response rates—using things like demographics, geographic locations, and names to personalize print media. But does it really make a difference? Can we really see a difference in response rates just by increasing the size of […]
Digital Minds With Qualitative-vs-Quantitative

Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

Whether email or print, there are two types of personalized marketing data: qualitative and quantitative. Quantitative refers to the data that constitutes numbers, for example, number of family members, a zip code, or your household income. They’re often called demographics. Qualitative refers to the data that is less tangible and can’t necessarily be linked to […]
Colored Ink Splashing Out of Bucket With Words Print Marketing

Rethink Ink on Paper in the Digital World

Now is the perfect time to take a second look at your print marketing approach, update your message, and refresh your brand image. But before you do that, it’s important to understand the role that print media plays in this digital age, where technology is shaping the future of marketing and consumer engagement. 1. Invest […]
Couple on Couch With Question Marks In Front of Faces

Study Shows Buyer Personas Driving Demand Gen

New marketing studies have shown that before consumers purchase from you, they require more information about your company and brand. Whether it’s through email, direct mail, or online, customers want a better understanding of buyer persona. In order to create more awareness, companies are designing very sophisticated programs for generating demand. According to the Annuities’ […]
Many Human Characters With Orange One Highlighted

How Much Personalization is Too Personal?

We’ve talked before about the importance of personalized communications. Whether in regards to email or print media, remembering that there are real people at the other end of the line is crucial to customer experience. Ensuring that consumers really feel the relevance of what’s being communicated to them can be very effective, but we’ve also […]
Multiple Cartoon Characters With Personalization Header

Personalizing Your Content Marketing to Make Results Soar

Long before your customers ever contact your company, they spend hours researching the product they’re looking for. With the plethora of options available to them in every industry today, content marketing becomes incredibly important in making your product or services stand out. But how to make it stand out. Many newsletters that companies are pumping […]
Brand Letters with R Being Lifted

When is the Time to Rebrand?

Rebranding is no small thing. Your brand is your business, and modifying or completely reconstructing it should never be done lightly. But sometimes, it’s just the right time. But before you do, listen to some advice from the experts about when the time is right to rebrand. 1. When there has been a significant change […]
Business Man With Sad Face on Paper Covering His Face

Turning Complaints into Profits

Nobody likes to think that they could ever have an unhappy customer, yet we all still get complaints every so often. But it’s important to understand that complaints can be opportunities. Properly handled, they can create more trust and respect between you and your client, or if improperly handled, it can be the end of […]
MultiChannel Marketing Words With Icons

Maximizing Your Multichannel Advantage

According to studies done by SailThru, 72% of consumers stated that they prefer to connect with businesses and brands in a multichannel environment. And, did you know that 55% of marketers are now utilizing at least three or four different channels to communicate with their consumer target base? We know that setting-up a multichannel environment […]