TPS Printing Blog

Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an up-to-date mailing list to motivate you to make this one …

5 Benefits of Having an Up-to-Date Mailing List Read More »

As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” …

Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing Read More »

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away from the mistakes of others.  See any you need to fix in your marketing? Don’t complicate. Not every marketing communication needs to provide a lot of detail. When you’ve got …

Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results Read More »

As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do. Bypassing opt-ins: Unlike email, direct mail doesn’t require …

4 Things Direct Mail Does That Email Can’t Read More »

When it comes to packaging, a variety of unique paper treatments can be used to enhance your design, protect it from damage, and make it stand out on the retail shelf. Let’s take a look at four options that should be in any packaging designer’s toolbox. Lamination. Have a package that is likely to get …

Four Specialty Treatments to Add “Wow” to Your Packaging Read More »

In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also …

Unleashing the Power of Top-of-Mind Awareness Read More »

In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure to meet minimum mailing dimensions is the number one mailing …

Avoid the USPS’s Top Mailing Mistake Read More »

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the …

10 Items for Your Pre-Design Packaging Checklist Read More »

Whether it’s concern about synthetic materials, wasteful packaging, or carbon pollution, consumers are increasingly eyeing products that are manufactured and packaged sustainably. But does this concern translate into changes in shopping behavior? A recent survey decided to find out. The answer is yes, but not necessarily in ways that you might expect. Let’s look at …

Do Environmental Concerns Impact Buying Behavior? Read More »

Elegant Custom Product Boxes by TPS Printing Get Rave Reviews for First & Luxe Startup Spa Product Line. Alisha Schnakenberg Founder and President BACKGROUND First & Luxe is a startup online company featuring its signature luxury spa product line targeted primarily to professional women in suburban and city areas, and who indulge in luxurious personal …

Case Study – First & Luxe Spa Product Line Read More »

View Videos of TPS Printing’s New Products, Equipment, and Innovations. What’s Your Favorite? FOLDERS, FOLDERS GALORE So Many Types of Folders to Choose From… Presentation Folders Pocket Folders Promotional Folders Stuffed or Separated Safety Folders Stunning or Simple Stepped Stitched CURIOUS ABOUT FOLDERS? HOW CAN WE HELP? Watch it Now!DIGITAL ENVELOPE PRESS The Next Generation …

Videos – Hot Off The Press Read More »

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are …

The Marketing Importance of an Authentic Voice Read More »

You’re sitting down to create your next direct mail campaign. Should you use an envelope or a postcard? Let’s look at some of the pros and cons of both formats. Why an Envelope? Envelopes cost more to produce and mail than postcards do. Lead times are generally longer, too. But there are some significant benefits. …

Envelope or Postcard? Which Format Works Best? Read More »

Did you know that Americans eat a whopping 3 billion pizzas per year? That’s an average of 40 pizzas per person! Depending on which list you use, pizza is the fifth or sixth most popular food in America. If you sell frozen pizza, this doesn’t come as a surprise to you. You know all about …

Frozen Pizza Packaging: More Than a Simple Box Read More »

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach. Let’s say you are a pediatric dentist. Most of your patients are at least two …

Want the Ticket to Converting Higher End Buyers? Try Personas Read More »

The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing tool, making it more straightforward for customers to gain information, access coupons, and …

QR Codes Are Everywhere & A Great Marketing Tool! Read More »

Sustainability is more important to customers than ever. That’s why we suggest taking steps such as securing recycled paper and paperboard in packaging, right-sizing packaging to eliminate unnecessary bulk and switching to self-mailers to eliminate the outer envelope or EDDM postcards. Another way to approach sustainability in packaging is by introducing a “reuse and refill” …

Are Reuse and Refill Packaging Options for You? Read More »

Packaging is an often overlooked, yet powerful marketing tool that can help your products stand out and create competitive differentiation. When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should …

Using Packaging as a Marketing Tool Read More »

Product Development and Packaging Considerations Good Packaging and Labeling Decisions Can Save You Big Later There are a million things to think about when you’re taking your product to market. You have to worry about the manufacturing process, shipping, and logistics – just to name a few! It can be daunting trying to figure it …

Taking Your Product To Market Read More »

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right. Clean and update your data. When was the last time you ran your database through a mailing list cleansing and …

5 Tips for Data You Can Trust Read More »

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be …

During Times of Uncertainty, Market Like a Leader Read More »

Confidently introduce your one-of-a-kind business with Custom Trade Show Displays & Booth Essentials. Download Your Trade Show Catalog DOWNLOAD CATALOG Small Local Events or Large Trade Shows can play a big role in growing your business and brand awareness. Trade show venues are proven to be an amazing resource to generate new business leads, develop …

Make Your Trade Show Exhibit Successful Read More »

1. Just what is a custom product box? A custom printed box is a sharp way to put your product on display and be noticed. Hello, it’s me! It’s the first words you get to say to your new customer. Your custom product box communicates your brand… instantly. With just-the-right colors… inviting typography… bundled with …

5 Questions to Ask Before Choosing a Product Box For Your Brand Read More »

Packaging is Your Brand’s First Connection with the Customer The healthcare and wellness brands that achieve success know how to market to their customer and deliver a top-notch product that meets the customer’s healthcare needs.  In addition to developing an array of amazing products, the company has learned how to connect with the customer, gain …

What are the Top 7 Sticking Points When It Comes to Healthcare Packaging? Read More »

Gold Foil Printing Alternative It is an open secret that foil stamping adds pizzazz to your product packaging and makes your brand stand out. But foil stamping is expensive.  The good news is that there is another way to add classy foil to your brand materials and be friendly to your budget, too! How? With …

Have You Heard of Sleeking? It’s Digital Foil that Makes Your Brand Pop! Read More »

The Instructions for Use (IFU) printed information is anything but routine. The Federal Drug Administration (FDA) considers the detailed Instructions for Use (IFU) to be a kind of FDA-approved patient labeling for medicines that have comprehensive or intricate instructions, short or long, or are in different languages. You Can Trust TPS Printing for Quick and Accurate …

Accuracy in Printing Your Instructions for Use (IFUs) is Critical Read More »

Today’s Private Label Company, Contract Manufacturer, and Consumer Packaged Good Brand (CPG) find that they are focusing more and more on the marketing and distribution aspects of the business. These companies are looking to vendors who are the experts in their business sector such as product development and supply chain management. As a result, manufacturing …

6 Questions to Ask When Outsourcing Roll Label Printing – Quick Start Guide. Read More »

Are you looking for Pharmaceutical labels or Vitamin bottle labels that stand out and are compliant? Roll labels are an excellent turnkey solution that can be customized to your specifications. What are Roll Labels? Roll labels are produced on a continuing liner. The labels are typically wrapped around a spool so that they can be …

How to Get the Most Out of Roll Labels for Manufacturing Your Nutraceutical or Pharmaceutical Products Read More »

With the buzz around social media marketing, leveraging influencers, and digital retargeting ads, has print marketing lost its luster? Smart marketers know that just as there are millions of individuals in the U.S., there are hundreds of ways to reach them. As more people flock to the internet to shop, do their taxes, and connect …

5 Reasons Why Print Marketing Still Pops Read More »

Your direct mail campaign is only as good as your mailing list. In order to achieve maximum results, your mailing list has to be “clean.” What does that mean? Clean? Here’s a quick checklist to help. 1. CASS Certification The process whereby the deliverability and validity of a physical mailing address can be verified is …

5-Point Checklist for Clean Mailing Lists Read More »

You’ve probably been hearing a lot lately about variable data printing or print personalization as efforts to raise ROI and response rates—using things like demographics, geographic locations, and names to personalize print media. But does it really make a difference? Can we really see a difference in response rates just by increasing the size of …

Does 1:1 Marketing Really Make a Difference? Read More »

Whether email or print, there are two types of personalized marketing data: qualitative and quantitative. Quantitative refers to the data that constitutes numbers, for example, number of family members, a zip code, or your household income. They’re often called demographics. Qualitative refers to the data that is less tangible and can’t necessarily be linked to …

Qualitative Data Vs. Quantitative Data: Do You Know the Difference? Read More »

Now is the perfect time to take a second look at your print marketing approach, update your message, and refresh your brand image. But before you do that, it’s important to understand the role that print media plays in this digital age, where technology is shaping the future of marketing and consumer engagement. 1. Invest …

Rethink Ink on Paper in the Digital World Read More »

New marketing studies have shown that before consumers purchase from you, they require more information about your company and brand. Whether it’s through email, direct mail, or online, customers want a better understanding of buyer persona. In order to create more awareness, companies are designing very sophisticated programs for generating demand. According to the Annuities’ …

Study Shows Buyer Personas Driving Demand Gen Read More »

We’ve talked before about the importance of personalized communications. Whether in regards to email or print media, remembering that there are real people at the other end of the line is crucial to customer experience. Ensuring that consumers really feel the relevance of what’s being communicated to them can be very effective, but we’ve also …

How Much Personalization is Too Personal? Read More »

Long before your customers ever contact your company, they spend hours researching the product they’re looking for. With the plethora of options available to them in every industry today, content marketing becomes incredibly important in making your product or services stand out. But how to make it stand out. Many newsletters that companies are pumping …

Personalizing Your Content Marketing to Make Results Soar Read More »

Rebranding is no small thing. Your brand is your business, and modifying or completely reconstructing it should never be done lightly. But sometimes, it’s just the right time. But before you do, listen to some advice from the experts about when the time is right to rebrand. 1. When there has been a significant change …

When is the Time to Rebrand? Read More »

Nobody likes to think that they could ever have an unhappy customer, yet we all still get complaints every so often. But it’s important to understand that complaints can be opportunities. Properly handled, they can create more trust and respect between you and your client, or if improperly handled, it can be the end of …

Turning Complaints into Profits Read More »

According to studies done by SailThru, 72% of consumers stated that they prefer to connect with businesses and brands in a multichannel environment. And, did you know that 55% of marketers are now utilizing at least three or four different channels to communicate with their consumer target base? We know that setting-up a multichannel environment …

Maximizing Your Multichannel Advantage Read More »