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5 Reasons Why Print Marketing Still Pops

With the buzz around social media marketing, leveraging influencers, and digital retargeting ads, has print marketing lost its luster? Smart marketers know that just as there are millions of individuals in the U.S., there are hundreds of ways to reach them. As more people flock to the internet to shop, do their taxes, and connect …

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5-Point Checklist for Clean Mailing Lists

Your direct mail campaign is only as good as your mailing list. In order to achieve maximum results, your mailing list has to be “clean.” What does that mean? Clean? Here’s a quick checklist to help. 1. CASS Certification The process whereby the deliverability and validity of a physical mailing address can be verified is …

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Does 1:1 Marketing Really Make a Difference?

You’ve probably been hearing a lot lately about variable data printing or print personalization as efforts to raise ROI and response rates—using things like demographics, geographic locations, and names to personalize print media. But does it really make a difference? Can we really see a difference in response rates just by increasing the size of …

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Qualitative Data Vs. Quantitative Data: Do You Know the Difference?

Whether email or print, there are two types of personalized marketing data: qualitative and quantitative. Quantitative refers to the data that constitutes numbers, for example, number of family members, a zip code, or your household income. They’re often called demographics. Qualitative refers to the data that is less tangible and can’t necessarily be linked to …

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Rethink Ink on Paper in the Digital World

Now is the perfect time to take a second look at your print marketing approach, update your message, and refresh your brand image. But before you do that, it’s important to understand the role that print media plays in this digital age, where technology is shaping the future of marketing and consumer engagement. 1. Invest …

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Study Shows Buyer Personas Driving Demand Gen

New marketing studies have shown that before consumers purchase from you, they require more information about your company and brand. Whether it’s through email, direct mail, or online, customers want a better understanding of buyer persona. In order to create more awareness, companies are designing very sophisticated programs for generating demand. According to the Annuities’ …

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How Much Personalization is Too Personal?

We’ve talked before about the importance of personalized communications. Whether in regards to email or print media, remembering that there are real people at the other end of the line is crucial to customer experience. Ensuring that consumers really feel the relevance of what’s being communicated to them can be very effective, but we’ve also …

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Personalizing Your Content Marketing to Make Results Soar

Long before your customers ever contact your company, they spend hours researching the product they’re looking for. With the plethora of options available to them in every industry today, content marketing becomes incredibly important in making your product or services stand out. But how to make it stand out. Many newsletters that companies are pumping …

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When is the Time to Rebrand?

Rebranding is no small thing. Your brand is your business, and modifying or completely reconstructing it should never be done lightly. But sometimes, it’s just the right time. But before you do, listen to some advice from the experts about when the time is right to rebrand. 1. When there has been a significant change …

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Turning Complaints into Profits

Nobody likes to think that they could ever have an unhappy customer, yet we all still get complaints every so often. But it’s important to understand that complaints can be opportunities. Properly handled, they can create more trust and respect between you and your client, or if improperly handled, it can be the end of …

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Maximizing Your Multichannel Advantage

According to studies done by SailThru, 72% of consumers stated that they prefer to connect with businesses and brands in a multichannel environment. And, did you know that 55% of marketers are now utilizing at least three or four different channels to communicate with their consumer target base? We know that setting-up a multichannel environment …

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