TPS Printing Blog

Packaging is an often overlooked, yet powerful marketing tool that can help your products stand out and create competitive differentiation. When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should …

Using Packaging as a Marketing Tool Read More »

Taking Your Product To Market Product Development and Packaging Considerations Good Packaging and Labeling Decisions Can Save You Big Later There are a million things to think about when you’re taking your product to market. You have to worry about the manufacturing process, shipping, and logistics – just to name a few! It can be …

Product Development – Taking your product to market Read More »

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right. Clean and update your data. When was the last time you ran your database through a mailing list cleansing and …

5 Tips for Data You Can Trust Read More »

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be …

During Times of Uncertainty, Market Like a Leader Read More »

Confidently introduce your one-of-a-kind business with Custom Trade Show Displays & Booth Essentials. Download Your Trade Show Catalog DOWNLOAD CATALOG Small Local Events or Large Trade Shows can play a big role in growing your business and brand awareness. Trade show venues are proven to be an amazing resource to generate new business leads, develop …

Make Your Trade Show Exhibit Successful Read More »

1. Just what is a custom product box? A custom printed box is a sharp way to put your product on display and be noticed. Hello, it’s me! It’s the first words you get to say to your new customer. Your custom product box communicates your brand… instantly. With just-the-right colors… inviting typography… bundled with …

5 Questions to Ask Before Choosing a Product Box For Your Brand Read More »

Packaging is Your Brand’s First Connection with the Customer The healthcare and wellness brands that achieve success know how to market to their customer and deliver a top-notch product that meets the customer’s healthcare needs.  In addition to developing an array of amazing products, the company has learned how to connect with the customer, gain …

What are the Top 7 Sticking Points When It Comes to Healthcare Packaging? Read More »

Gold Foil Printing Alternative It is an open secret that foil stamping adds pizzazz to your product packaging and makes your brand stand out. But foil stamping is expensive.  The good news is that there is another way to add classy foil to your brand materials and be friendly to your budget, too! How? With …

Have You Heard of Sleeking? It’s Digital Foil that Makes Your Brand Pop! Read More »

The Instructions for Use (IFU) printed information is anything but routine. The Federal Drug Administration (FDA) considers the detailed Instructions for Use (IFU) to be a kind of FDA-approved patient labeling for medicines that have comprehensive or intricate instructions, short or long, or are in different languages. You Can Trust TPS Printing for Quick and Accurate …

Accuracy in Printing Your Instructions for Use (IFUs) is Critical Read More »

Today’s Private Label Company, Contract Manufacturer, and Consumer Packaged Good Brand (CPG) find that they are focusing more and more on the marketing and distribution aspects of the business. These companies are looking to vendors who are the experts in their business sector such as product development and supply chain management. As a result, manufacturing …

6 Questions to Ask When Outsourcing Roll Label Printing – Quick Start Guide. Read More »

Are you looking for Pharmaceutical labels or Vitamin bottle labels that stand out and are compliant? Roll labels are an excellent turnkey solution that can be customized to your specifications. What are Roll Labels? Roll labels are produced on a continuing liner. The labels are typically wrapped around a spool so that they can be …

How to Get the Most Out of Roll Labels for Manufacturing Your Nutraceutical or Pharmaceutical Products Read More »

  With the buzz around social media marketing, leveraging influencers, and digital retargeting ads, has print marketing lost its luster? Smart marketers know that just as there are millions of individuals in the U.S., there are hundreds of ways to reach them. As more people flock to the internet to shop, do their taxes, and …

5 Reasons Why Print Marketing Still Pops Read More »

Your direct mail campaign is only as good as your mailing list. In order to achieve maximum results, your mailing list has to be “clean.” What does that mean? Clean? Here’s a quick checklist to help. 1. CASS Certification The process whereby the deliverability and validity of a physical mailing address can be verified is …

5-Point Checklist for Clean Mailing Lists Read More »

You’ve probably been hearing a lot lately about variable data printing or print personalization as efforts to raise ROI and response rates—using things like demographics, geographic locations, and names to personalize print media. But does it really make a difference? Can we really see a difference in response rates just by increasing the size of …

Does 1:1 Marketing Really Make a Difference? Read More »

Whether email or print, there are two types of personalized marketing data: qualitative and quantitative. Quantitative refers to the data that constitutes numbers, for example, number of family members, a zip code, or your household income. They’re often called demographics. Qualitative refers to the data that is less tangible and can’t necessarily be linked to …

Qualitative Data Vs. Quantitative Data: Do You Know the Difference? Read More »

Now is the perfect time to take a second look at your print marketing approach, update your message, and refresh your brand image. But before you do that, it’s important to understand the role that print media plays in this digital age, where technology is shaping the future of marketing and consumer engagement. 1. Invest …

Rethink Ink on Paper in the Digital World Read More »

New marketing studies have shown that before consumers purchase from you, they require more information about your company and brand. Whether it’s through email, direct mail, or online, customers want a better understanding of buyer persona. In order to create more awareness, companies are designing very sophisticated programs for generating demand. According to the Annuities’ …

Study Shows Buyer Personas Driving Demand Gen Read More »

We’ve talked before about the importance of personalized communications. Whether in regards to email or print media, remembering that there are real people at the other end of the line is crucial to customer experience. Ensuring that consumers really feel the relevance of what’s being communicated to them can be very effective, but we’ve also …

How Much Personalization is Too Personal? Read More »

Long before your customers ever contact your company, they spend hours researching the product they’re looking for. With the plethora of options available to them in every industry today, content marketing becomes incredibly important in making your product or services stand out. But how to make it stand out. Many newsletters that companies are pumping …

Personalizing Your Content Marketing to Make Results Soar Read More »

Rebranding is no small thing. Your brand is your business, and modifying or completely reconstructing it should never be done lightly. But sometimes, it’s just the right time. But before you do, listen to some advice from the experts about when the time is right to rebrand. 1. When there has been a significant change …

When is the Time to Rebrand? Read More »

Nobody likes to think that they could ever have an unhappy customer, yet we all still get complaints every so often. But it’s important to understand that complaints can be opportunities. Properly handled, they can create more trust and respect between you and your client, or if improperly handled, it can be the end of …

Turning Complaints into Profits Read More »

According to studies done by SailThru, 72% of consumers stated that they prefer to connect with businesses and brands in a multichannel environment. And, did you know that 55% of marketers are now utilizing at least three or four different channels to communicate with their consumer target base? We know that setting-up a multichannel environment …

Maximizing Your Multichannel Advantage Read More »