Reach every household on your carrier routes without buying a mailing list
EDDM lets San Diego businesses deliver postcards and mailers to every household on selected USPS carrier routes, without the expense of buying a mailing list. It's one of the fastest and most affordable ways to build local awareness, drive foot traffic, and generate new customers.
TPS Printing handles the entire process by the same San Diego team from our Sorrento Valley shop: printing, USPS prep, route organization, and coordinated USPS submission. Since 1982, local businesses have trusted us to produce direct mail campaigns that are accurate, fast, and mail-ready.
When EDDM is the right choice
EDDM offers one of the lowest mailing costs available through USPS because mail is delivered by carrier route instead of by individual name and address. With no mailing list to purchase, you can reach thousands of local households at a very competitive cost per piece. EDDM is the right choice when:
- Your business serves a specific geographic area
- You want to reach every household in a neighborhood
- You need large-scale local visibility quickly
- You want a lower-cost alternative to addressed mail
EDDM works especially well for campaigns starting around 1,000 pieces or more. If your campaign requires personalized targeting or customer-specific data, our targeted direct mail services (which use a mailing list) may be a better fit.
Compare EDDM to targeted direct mail on the Mailing Services hub.
EDDM works well for
- Grand openings and local launches
- Restaurant promotions and special offers
- Home service marketing (HVAC, plumbing, roofing, landscaping)
- Real estate farm areas and neighborhood prospecting
- Political campaigns and community outreach
- Retail sales and event promotions
- Non-profit fundraising and awareness
For political campaigns specifically, EDDM is one of the highest-value tools in the print budget. Bulk voter reach at the lowest cost per impression. Political Printing Services covers the full campaign print program.
EDDM formats and sizes
EDDM has to fit USPS-approved Flat sizes. The formats we produce most often:
| EDDM format | Size | Best for |
|---|---|---|
| Standard EDDM postcard | 6.5 x 9 | Highest-volume, lowest-cost EDDM piece for most local campaigns |
| Oversized EDDM postcard | 6.5 x 12 | Better shelf presence in the mailbox, more room for the offer |
| Folded EDDM mailer | 8.5 x 11 folded | Multi-panel messaging with more copy space than a postcard |
| Flat EDDM mailer | 9 x 12 | Large-format visibility without folding |
| Large folded EDDM piece | 11 x 17 folded | Maximum panel space for detailed campaigns or multi-offer promos |
All EDDM pieces are printed in full color on durable heavyweight stock with double-sided printing. Required USPS indicia and mailing specifications are built into the layout so your project is mail-ready.
Not sure which size fits?
Tell us your budget, your service area, and your campaign goal and we'll recommend the format that hits your target CPM.
EDDM route targeting
Successful EDDM campaigns start with smart route selection. USPS carrier routes typically cover 400 to 600 households each. Routes can be filtered by:
- ZIP code
- Neighborhood
- Household income
- Age demographics
- Household size
We help you choose routes that align with your service area and ideal customer. Whether you're targeting a few nearby neighborhoods for a restaurant launch or expanding awareness for a home service business, route selection is where cost efficiency and campaign effectiveness intersect.
- Every EDDM quote includes:
- Route maps for the areas you're considering
- Household counts per route
- Estimated postage totals
- Coverage recommendations based on your budget
EDDM production and USPS prep
EDDM mailing requirements are specific. Incorrect bundle sizes, paperwork, labeling, or indicia placement can delay delivery and increase costs. Our team manages the entire USPS preparation process so you don't have to think about it:
- EDDM-compliant layout review before print
- Full-color print production
- USPS-approved card stock selection
- Bundling by carrier route
- Facing slips and route labeling
- USPS EDDM paperwork prepared
- Coordinated USPS submission on the schedule your drop needs
You approve the proof and the routes. We handle the rest.
San Diego EDDM production
All EDDM printing and mailing prep is completed at our Sorrento Valley shop. Working with a local printer for EDDM means faster turnaround, easier communication and proof approvals, direct USPS coordination, and reliable scheduling for time-sensitive campaigns. Because printing, bundling, and USPS prep are handled by the same team, we move EDDM projects quickly and predictably.
Frequently asked questions about EDDM
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Start your EDDM project
Ready to reach thousands of local customers with Every Door Direct Mail? TPS Printing provides EDDM printing, route targeting, USPS prep, and local San Diego support handled by the same team, so your drop moves quickly and predictably.
Or call 858.625.4111 or contact us to talk through your EDDM project.
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