Direct Mail Marketing
Newer technologies and distribution channels have made some people question the effectiveness of high end direct mail marketing in today’s business world. But smart marketers continue to find success using direct mail. A recent study from MarketingSherpa found that 79% of more than 1,000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.
And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
When you’re ready to launch a direct mail campaign, we can help. We’re experts at creating super-successful direct mail materials that “wow” customers and prospects alike.
From creative concept and eye-catching design to expert production, mailing list curation, and efficient, effective distribution, we can manage your high end direct mail project every step of the way. Whatever the goal, we’ll help you get the word out and succeed
Personalizing occurs when each of the printed pieces includes the name of the person who’s receiving it. Instead of saying “Dear Occupant” or “Dear Sir or Madam,” the mailer would say, “Hi Tom, here’s a special offer for you!”
Versionizing is a type of variable data printing where different versions of the same printed piece can be automatically printed on a digital press. For example, a postcard direct mail piece could be printed in one color for men and a different color for women.
When your printed project is finished, we can also manage your mailing services to save you time and energy. We offer a full-service, turn-key mailing solution.
Personalize each individual piece including names, addresses, and even graphics!