Marketing

You’ve probably been hearing a lot lately about variable data printing or print personalization as efforts to raise ROI and response rates—using things like demographics, geographic locations, and names to personalize print media. But does it really make a difference? Can we really see a difference in response rates just by increasing the size of […]

Whether email or print, there are two types of personalized marketing data: qualitative and quantitative. Quantitative refers to the data that constitutes numbers, for example, number of family members, a zip code, or your household income. They’re often called demographics. Qualitative refers to the data that is less tangible and can’t necessarily be linked to

Now is the perfect time to take a second look at your print marketing approach, update your message, and refresh your brand image. But before you do that, it’s important to understand the role that print media plays in this digital age, where technology is shaping the future of marketing and consumer engagement. 1. Invest

New marketing studies have shown that before consumers purchase from you, they require more information about your company and brand. Whether it’s through email, direct mail, or online, customers want a better understanding of buyer persona. In order to create more awareness, companies are designing very sophisticated programs for generating demand. According to the Annuities’

We’ve talked before about the importance of personalized communications. Whether in regards to email or print media, remembering that there are real people at the other end of the line is crucial to customer experience. Ensuring that consumers really feel the relevance of what’s being communicated to them can be very effective, but we’ve also

Long before your customers ever contact your company, they spend hours researching the product they’re looking for. With the plethora of options available to them in every industry today, content marketing becomes incredibly important in making your product or services stand out. But how to make it stand out. Many newsletters that companies are pumping