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As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, you may wonder about the terms “omnichannel marketing,” “multichannel marketing,” […]

In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also

In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure to meet minimum mailing dimensions is the number one mailing