Whether it’s concern about synthetic materials, wasteful packaging, or carbon pollution, consumers are increasingly eyeing products that are manufactured and packaged sustainably. But does this concern translate into changes in shopping behavior? A recent survey decided to find out. The answer is yes, but not necessarily in ways that you might expect. Let’s look at […]

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are

You’re sitting down to create your next direct mail campaign. Should you use an envelope or a postcard? Let’s look at some of the pros and cons of both formats. Why an Envelope? Envelopes cost more to produce and mail than postcards do. Lead times are generally longer, too. But there are some significant benefits.

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach. Let’s say you are a pediatric dentist. Most of your patients are at least two