The Printing Shoppe: Printer@Work

The Printing Shoppe's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to printingshoppe.com.

The Printing Shoppe

September 08, 2010

An adroit mixture of everyday settings and extraordinary events.
Click to view...

A compendium of strange-but-true recent events as reported in the legitimate press.
Click to view...

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
Click to view...

In today's complex world of family issues, learn from Dr. Dobson's lifetime of practical experience in dealing with family problems.
Click to view...

News From
Jerry and Nancy Wissing

Idea of
the Week

Marketing Tips

Uncommon Product
of the Week

Variety is the spice of life!		Know When to Fold ‘Em
Rethink Your Business Card

A Message From Jerry and Nancy Wissing

We Can Put Your Worries to Rest

Don’t Make a Monkey of Yourself

Have you heard the parable about how to catch a monkey? It has been said that people in India used to take coconuts, cut a small hole in them, and put some rice inside. Then they tied the coconuts down securely and waited for a monkey. Because monkeys are known to be greedy and selfish, they would stick their paws into the coconuts to get the rice, and then become trapped because they were unable to fit their clenched fists out of the small hole.

 Here’s the way I see it: Sometimes we are so persistent to hold on to things that we create our own traps in life that hold us captive until we “let go.” Next time you have a big project, keep us in mind so you can let go of your worries and spend your time enjoying the more important things in life.

Jerry and Nancy Wissing

Idea of the Week

Variation on a Theme

Choosing an appropriate color palette is an important step in creating great design. Using the right mixture of colors is what gives life to the images you create and combine. But perhaps the best way to ensure you are using your colors to their full potential is to experiment with the placement of each color.

This variation on a theme, as seen above, serves to change the look and feel to give you a look that supports the image's message. The key to variation is experimentation. When you stumble upon the combination that works best, you’ll be glad you took the time.

See more great ideas like this!
Click here to visit the The Printing Shoppe Ideas Collection.

Send this article to a friend

Marketing Tip

Grab Attention with Folds

The layout presentation of your marketing materials is just as important as your images, verbiage, and color scheme. A unique layout that incorporates folds demands attention and entices the reader to open and read your marketing piece.

Many folded layouts enable you to present your information as a story - the beginning grabs attention (such as a headline or teaser), the middle tells the story, and the ending asks for a call to action (such as visiting your web site). Here are a few ways to tell your story with creative folds:

Map your story by folding down a large sheet to a compact size. Every fold opens to reveal new information.
Roll fold your information to present your message in stages, a little at a time. As the reader unrolls the sheet, the next spread appears.
Open the gate. Create a two-page “gate” that opens to a four-page spread. Not only does this approach allow ample space for attention grabbing introductions on the gate as well as in-depth information inside, it is an organized way to divide multiple products or services onto different panels.
Offer a sneak peak of the contents inside by shortening the width of your cover on a bi-fold brochure. For example, use an image on the inside that also sets the tone for the outside.
Create an accordion folded brochure and make each section a different width, and consider using the extra width as “tabs” for product names or services.

If you’d like other creative marketing ideas, give us a call today. We’ll help you think outside the box and develop eye-catching marketing materials that get read.

Send this article to a friend

Uncommon Product

Business Card Labels

It seems that everyone has a business card now days, but what if you don’t have many good opportunities to hand out your cards? Business card labels offer an alternative way to creatively distribute your contact information. When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

If you’re interested in trying business card labels but aren’t sure quite sure how often you would use them, try ordering a small run of 50 to 100 sheets of self-adhesive backed stock using the same template as your conventional business cards. It will be fun to rate your feedback and won’t cost an arm and a leg to see if this creative idea is something you’ll stick with!

Send this article to a friend

First Name
Last Name
Company
E-mail Address
	Send graphic-formatted e-mail, as shown below Send plain-text e-mail